Protection of brand isincreasingly vital in today's globalised world, due to the growth in international trade and online shopping platforms like Etsy. Businesses increasingly operate globally making a strong trademark even more essential.
In this article, we investigatewhy trademark registration should be an essential step when expanding to global markets.
What Is International TrademarkRegistration? International Trademark Registration provides your brand with protection in multiple countrieswhere it's registered, whether that be their name, logo, slogan, product design or anything unique to their services or products. It allows companies to protect their name, logos and slogans as well as designs unique identifiers associated with products or services offered by your organization.
When it comes to trademarkregistration, there are two basic options. National registration involves filing trademark protection applications in each of the countries in which your mark will appear; international registration allows your mark to be protected in more than one location at once.
International registrationprovides an easier and cost-effective solution for companies aiming to safeguard their brand globally. Filing separate applications in each jurisdiction may become time consuming and expensive over time; alternatively, international registration allows organizations to protect their trademark across borders more cost effectively and quickly.
The Madrid Protocol is aninternational procedural treaty which permits companies to file multiple country applications at one time with only one filing process administered by WIPO's International Bureau.
This system streamlines theprocess of obtaining international protection for trademarks while at the same time cutting costs associated with multiple application submissions in different countries.
What Are the Advantages ofRegistering an International Trademark?
Registering their trademarkinternationally is ideal for companies looking to protect and expand their
brand value and expand reach. Here are a few reasons why:
Legal Protection against Misuse and Competition
By registering their mark via theMadrid Protocol, companies can ensure their branding is safeguarded from misuse and competition in multiple jurisdictions worldwide.
This helps protect companiesagainst competitors using similar marks that could cause customer confusion or harm their brand, and others taking advantage of them by copying branding without authorization or prior consent from management.
Establish Trust With Customers
While trademark registrationprovides companies with legal protection against misuse and competition,
registering global trademarks also help create trust among their customer base.
Attain this goal by showing thatthey are serious about protecting their brand identity and reputation globally.
Customers tend to buy morefrequently from brands they trust because they know their money will go toward something genuine rather than towards counterfeit products or those stolen from another company's branding efforts.
Reducing Business Value
Establishing your brandinternationally as valuable can make your company even more appealing to buyers or investors, increasing its worth in turn. An internationally recognised trademark will demonstrate to prospective purchasers and investors alike that your trademark deserves global protection and should be maintained.
Global Trademark RegistrationOpens Up Business Opportunities Registering global trademarks also protects intellectual property (IP), opening the way to license agreements and partnership deals that lead to business opportunities that increase revenue and growth opportunities - potentially increasing revenues while decreasing litigation risks. Plus it reduces risks - long litigation battles could become less of a headache!
Litigating over trademark rightscan become an expensive and time-consuming battle, making registration of your mark the easiest solution to go against further registration of similar ones. It would likely also save on legal expenses in case an identical mark already registered is challenged later.
Registering your trademark makesthis easier as proof can be presented that it does not conflict with existing marks and that its creator actually owns them if needed. Failing this step makes proving ownership much harder; any evidence could possibly point towards anyone plagiarising the IP from somewhere else being difficult or nonexistent altogether.
Register Your Trademark Globally With InCorp
By acquiring international trademark protectionfor your brand name, it will help secure legal protection in multiple countries; opening new opportunities and increasing value to your business as a whole.
