LinkedIn Marketing is the method of making connections, generating leads, enhancing brand recognition, foster developing business relationships, share information, and drive targeted traffic back to your site. There are two ways to engage in LinkedIn Marketing. One is the traditional approach through creating profile articles and then linking them to an opt-in page for LinkedIn. The other method is through the use of native advertising that is integrated into the content you create on LinkedIn.
The first approach to LinkedIn Marketing is relatively straightforward and involves creating profile content that is useful to others, such as sharing tips for trade shows, advice on career options, and links to press releases and blogs. The second way of engaging in LinkedIn Marketing is much more challenging. It starts with having a solid understanding of how to use LinkedIn as part of your professional network.
First, it's important to understand that LinkedIn is simply a platform. It is not a sales platform. Therefore, you need to learn how to effectively build and maintain relationships on the platform rather than focusing exclusively on search engine optimization and click advertising. This focus on building relationships helps you to connect with prospects and clients on a more personal level that drives greater loyalty and trust.
Therefore, the first strategy to incorporate into your LinkedIn Marketing strategy is to use LinkedIn as a platform for generating relevant content. Content must be written based on the topic area of your business. For example, if you are a real estate professional, your content should be centered around real estate topics. Keep in mind that your status updates are not appropriate for discussing technical issues or upgrades to marketing strategy. Rather, your status updates must focus on providing useful, relevant content and receiving feedback from clients and prospects.
The second strategy to integrate into your LinkedIn Marketing strategy is to use LinkedIn as a platform for your email marketing. One of the best features of LinkedIn is its "Inbox." With this feature, LinkedIn members can store valuable information such as client contacts, industry-related information, and news releases. It is through this Inbox that you can deliver pertinent messages to targeted prospects and clients. These messages can also be delivered via automatic reply services and emails.
LinkedIn Marketing is a powerful advertising platform and one of the best uses for LinkedIn is to track the effectiveness of your marketing strategy. The easiest way to accomplish this task is through the Use LinkedIn Analytics in the website. LinkedIn Analytics provides you with detailed statistics about who is sending you emails, when those emails were sent, who the email was sent to and the content contained in the email. It also provides statistics related to who clicks on your links to your landing pages.
LinkedIn Marketing is a powerful networking platform for building professional relationships and convincing friends and contacts to join your business or opportunity. However, in order to be successful at using LinkedIn Marketing as an internet marketing tool, you must understand how to effectively use this powerful networking platform to its full advantage. When used correctly, LinkedIn Marketing can be a powerful advertising tool to promote your company, products, or services. If you do not have experience building connections to gain new customers and prospects, it is recommended that you utilize the services of a professional network marketing consultant. A consultant will help you to properly leverage the power of LinkedIn Marketing.
This article is part of the "Recommended Reading" series; please see the resource box for a link to the next article in the series. LinkedIn Marketing is an outstanding marketing tool for generating new leads and prospects, but only if you know what you are doing. Following the recommended reading list for maximizing LinkedIn Marketing is the best way to be successful at this online advertising program. Using the suggested lists for LinkedIn Marketing will allow you to increase your exposure, build relationships, and create new contacts. The more connections you have the more people will be able to visit your site and view your offerings.
